CAreer
Strategy FOR ARTISTS

For artists seeking to navigate and sustain a career in the art world, Svea Lin Soll provides coaching support that bridges practical knowledge with internal alignment. My approach goes beyond traditional professional development, integrating decades of insider experience with a deep commitment to education, advocacy, and career sustainability. 

ABOUT

Svea brings over 25 years of experience in the art world to her work as a career strategist for artists. She has worn many hats in the industry—gallery owner, exhibition and sales director, curator, and art consultant—giving her a comprehensive understanding of how opportunities are created and sustained.

As the founder of Swarm Gallery, an experimental Oakland space that supported emerging and mid-career artists through exhibitions, studios, and public events, Svea built a reputation for championing artists at pivotal points in their careers. She also advises private, corporate, and hospitality clients on acquisitions and curated large-scale projects that highlight regional artists and cultural narratives.

Her coaching practice grew organically out of these experiences. Svea works with artists to navigate the complexities of the art world, offering practical strategies on topics such as gallery relationships, pricing, visibility, and long-term career planning. Grounded in trust, empathy, and collaboration, her approach empowers artists to not only advance their careers but to build them in sustainable, values-aligned ways.

A NOTE TO ARTISTS

Some artists move toward what they want with clarity and confidence, driven by a strong sense of purpose and ambition. Others feel something is missing, even if they can’t quite name it. Wherever you find yourself on that spectrum, coaching is designed to help you clarify your vision, distill what truly matters to you, and gain access to critical, concrete tools that support your path.

This journey is both practical and personal. We can’t separate the artist from the human. Both need space, support, and strategy to flourish. You'll learn to navigate the complex art world geography — from applying for grants and securing opportunities to connecting with curators, galleries, and institutions — while also addressing the internal narratives and cultural tropes that can hold you back.

With 25 years of experience across museums, community arts organizations, galleries, consulting firms, and independent curating, I’m here to share what I’ve learned. My goal is to support you in becoming a thriving, self-defined artist — because I believe thriving artists are essential to a healthy society and a vibrant world. 

Each artist’s journey is different. Your practice, goals, experiences, and ambitions are unique. That’s why our work together will be grounded in a personalized plan that meets you where you are and helps you move forward with purpose. We’ll walk through a step-by-step process that anchors you in your identity as a professional artist while filling in the gaps with actionable knowledge and support.

Thank you for your trust,
Svea

PRICING

  • 1-ON-1

    ONGOING SUPPORT
    55-MINUTE SESSION
    $175

    Topics we will cover:

    • Clarifying your career vision and strategy
    • Setting meaningful and achievable goals
    • Building a sustainable and profitable practice
    • Understanding your value and reaching the right audience
    • Shifting mindsets and overcoming internal barriers
    • Gaining practical tools and actionable insights
    • Expanding your network and connecting with industry professionals

    SCHEDULE

  • POWER HOUR

    SINGLE SESSION
    55-MINUTE SESSION
    $225

    Power Hour sessions are ideal for artists seeking clarity or direction — whether you're navigating a current challenge, preparing for a grant or project, or simply need support. Sessions are available for individuals or small groups.

    SCHEDULE

  • STILL FEELING IT OUT?

    FREE
    30-MINUTE CALL

    Book a free 30-minute introductory call to ask questions, share goals and get a feel for how I work with artists. We’ll clarify what you need most right now and see if we’re the right fit for you.

    SCHEDULE

  • GROUPS + CLASSES

    SUBSCRIBE!

    Join my mailing list to be the first to hear about upcoming group sessions and classes focused on building a sustainable art career. Offerings vary in format and length, with options designed to fit different stages of your practice. Each class provides clear, practical guidance and community connection—empowering visual artists with the knowledge, tools, and confidence to grow and thrive.

    SUBSCRIBE

What ARTISTS Are Saying

“Working with Svea is like having a best friend in the art world. The one who believes in you, gets you, and always pushes you back on stage in the best way.”

“Svea’s skillful and empathetic coaching approach inspired me. Much of my artist identity can be stagnated by comparison yet Svea was able to help me surpass this, giving me the reflection necessary for my authenticity to emerge. She’s a powerhouse of knowledge, ready to meet you wherever you are on your journey.”

“Svea cares deeply about artists. She is kind, wise and efficient. Her career path includes working as a gallerist, curator, art advisor, and non-profit arts worker. This provides her with a rich range of experiences to pull from as she gives artists rock solid advice. As an emerging/mid-career artist without a gallery, working with Svea saves me an incredible amount of time as I move through the logistics of different opportunities and creates more time and headspace for the studio. I feel very lucky to have Svea in my corner, and I highly recommend working with her.”

“I've been to loads of creativity workshops, artist talks. Listened to all the podcasts and read the books. But Svea's the best.”

“Svea helped me see value in my work. Not just personally, but she helped me figure out how to price my art, how to think about my time and energy, and how to build my art practice into a clever small business that feels outrageously energizing.”

“Svea has helped me become a true working artist. Thanks to her, I take myself, my dream, and my work seriously. I treat it like a small business and she's given me the roadmap. Thanks to Svea, I am a working artist.”

“Svea has a deep and broad understanding of the art world and the challenges artists face today. Within this turbulent and rapidly changing landscape,  Svea really listened and provided practical, sensitive, and nuanced guidance. I could not have navigated my career this past year without her.”

“There's so much fluff in the art world and buzzy talk. But Svea is a straight-shot arrow. She sees the art industry so clearly and helps me do the same.”

“Svea's guidance is gold. She cuts through jargon and fuzz. She's so precise in her understanding of where an artist is at. Where they want to go. What might be holding them back, and how to push past it.”

FOR ARTISTS WANTING MORE AGENCY IN THE ART WORLD…

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