Pricing artwork is one of the most challenging and emotionally charged aspects of an artist’s practice. This course demystifies pricing by introducing practical frameworks that balance market context, sustainability, and artistic integrity. Artists will learn how to evaluate their pricing in relation to materials, labor, experience, exhibition context, and long-term career goals. We’ll address common fears around money, underpricing, and confidence, and build clear strategies for setting and communicating prices.

Running time: 33 minutes

A clear, compelling artist statement and bio underpin every opportunity — from exhibitions and grants to studio visits and press. This course breaks these texts into approachable parts, helping artists articulate their ideas, materials, and motivations in language that feels authentic, legible, and professional. Participants will learn about valuable “hooks”, identify their core themes and strengthen how they communicate their work to different audiences.

Running time: 25 minutes

This course helps artists locate their work within the broader ecosystem and clarify who their work is for. We’ll explore both commercial and non-commercial pathways — including galleries, academia, institutions, nonprofits, activism, and interdisciplinary contexts — so artists can align their outreach with their values and goals. Artists will map potential audiences, opportunities, and next steps that feel sustainable and authentic rather than purely market-driven.

Running time: 35 minutes